Paid ads in 2026: Google, Meta, TikTok — measurement, attribution, budget reality

invalid@example.com (Aior), Aior
Fri, 01 May 2026 07:49:06 +0000
Paid Ads

Paid ads have always been an arbitrage​
At its core, paid advertising is buying attention at one price and converting it to revenue at a higher price.

Google Ads: still the highest-intent traffic​

Search ads — high-intent users actively looking

Performance Max — automated multi-channel format

YouTube — for awareness, brand-build; some direct-response

Display — broad reach, low intent

Meta (Facebook + Instagram): the attribution...​